Topic
automation
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Multilingual Customer Support: When Keywords Only Speak One Language
Multilingual customer support fails silently when the keywords are English only. The four options, and why language should never be an escalation…
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After-Hours DM Support: Four Honest Options
Nobody expects after-hours customer support at 2am, but they resent being left to guess. Four coverage models, and what each one really…
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Reducing Support Costs With Automation: The Honest Arithmetic
To reduce support costs with automation, build the case on hours removed rather than revenue attributed. Where the savings are, and the…
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Shared Inbox vs Helpdesk: Deciding on Volume, Not Features
Shared inbox vs helpdesk is an ownership decision, not a feature comparison. Five signals you have outgrown one, and three cheaper fixes…
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DM Ticket Deflection: The Number and What It Hides
Ticket deflection on social media has four defensible definitions from one month of data. Three ways to game it, and how to…
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Customer Support KPIs for DMs: Five Numbers Worth Tracking
The five customer support KPIs worth tracking for social DMs, the cadence to read each one on, and the four ways support…
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Support Escalation Rules: Write Them Before You Need Them
Support escalation rules need five parts, not just a trigger word. How to write the list, who owns it, and the four…
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AI to Human Handoff: The Part That Decides Everything
An AI to human handoff that loses the conversation costs more time than it saves. What must travel with it, and the…
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Customer Support Automation for Social DMs
Customer support automation for DMs: automate what is instantly answerable, hand the rest over without losing the thread, and drop deflection as…
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E-commerce Chatbot Examples: Eight Flows You Can Copy
Eight ecommerce chatbot examples you can copy: the trigger, what each one sends, and its constraint. No theory, and nothing that is…
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Returns and Exchanges Automation: Say No Without Losing the Customer
A returns automation flow is your policy expressed as branches. What to automate, what must reach a person, and why the refusal…
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Recovering Lost Sales With DMs: How to Prove It Worked
Clicks are not revenue. How to recover lost sales by DM and attribute them honestly, which numbers mislead, and what a realistic…