{"id":639,"date":"2026-11-07T10:49:27","date_gmt":"2026-11-07T15:49:27","guid":{"rendered":"https:\/\/dmpro.brandid.app\/blog\/dmpro-knowledge-base\/facebook\/"},"modified":"2026-11-07T10:49:27","modified_gmt":"2026-11-07T15:49:27","slug":"facebook","status":"publish","type":"page","link":"https:\/\/dmpro.brandid.app\/blog\/dmpro-knowledge-base\/facebook\/","title":{"rendered":"Facebook &amp; Messenger"},"content":{"rendered":"\n<!--\n  ============================================================================\n  PAGE: Facebook & Messenger\n  SLUG: facebook\n  URL:  https:\/\/dmpro.brandid.app\/blog\/dmpro-knowledge-base\/facebook\n  ============================================================================\n-->\n<style>\n.kb-page{\n  --coral:#EE6055; --mint:#3DE8B7; --ink:#1A1A1A; --paper:#FAFAF7; --pen:#5F5E5A;\n  --yellow:#F8E170; --blue:#365eff; --line:#ececec;\n  font-family:-apple-system,BlinkMacSystemFont,\"Segoe UI\",Roboto,Helvetica,Arial,sans-serif;\n  color:var(--ink); line-height:1.62; 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color:#fff; font-weight:700; font-size:12px; letter-spacing:.06em; text-transform:uppercase; padding:4px 10px; border-radius:999px; margin-bottom:8px;}\n.kb-page .kb-notice{margin:18px 0 6px; padding:14px 18px; border-radius:12px; background:#fff8e1; border:1px solid #f3dd8a; font-size:15px;}\n.kb-page .kb-notice strong{color:#1A1A1A;}\n<\/style>\n<section class=\"kb-page\" id=\"facebook\">\n<nav aria-label=\"Breadcrumb\" class=\"kb-crumb\">\n<a href=\"https:\/\/dmpro.brandid.app\/blog\/dmpro-knowledge-base\/\">Help Center<\/a><span>\/<\/span>\n    Facebook &amp; Messenger\n  <\/nav>\n<header class=\"kb-head\">\n<span class=\"kb-eyebrow\">Facebook<\/span>\n<h1>Facebook &amp; Messenger<\/h1>\n<p class=\"kb-lead\">Connect Facebook Page, comment\/DM\/postback\/referral\/leadgen triggers, and the 24h Messenger window.<\/p>\n<\/header>\n<!--dmnotice--><div class=\"kb-notice\">Facebook account connection is marked <strong>Coming soon<\/strong> on the Social Accounts page of the dashboard right now, and campaigns cannot be created on Facebook yet. This article describes how Facebook and Messenger automation works so you know what to expect.<\/div><!--\/dmnotice-->\n<div class=\"kb-acc\">\n<div class=\"kb-item\">\n<button aria-expanded=\"false\" class=\"kb-q\"><svg class=\"kb-qi\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" viewbox=\"0 0 24 24\"><path d=\"M12 5v14M5 12h14\"><\/path><\/svg><span class=\"kb-qt\">2.9 Facebook, connect, comment\/DM\/postback\/referral\/leadgen, Messenger windows<\/span><\/button>\n<div class=\"kb-a\"><div class=\"kb-a-inner\"><div class=\"kb-security\"><div class=\"kb-security-ico\">\ud83d\udd12<\/div><div class=\"kb-security-body\"><strong>Official Meta Graph API for Facebook Pages, no password required<\/strong>DMpro connects to Facebook Pages through the <strong>official Meta Graph API<\/strong>. Authorization happens on <strong>Facebook&#8217;s own login screen<\/strong>, and DMpro never sees your password. You control which Pages DMpro can access and can revoke access any time from <strong>Facebook \u2192 Business Integrations<\/strong>.<\/div><\/div><h3>Connect Facebook Page<\/h3>\n<ol><li>Go to <code>\/settings#accounts<\/code> or <code>\/onboarding<\/code>.<\/li><li>Click <strong>Connect with Meta<\/strong> on the Facebook card.<\/li><li>Meta <a href=\"https:\/\/dmpro.brandid.app\/blog\/dmpro-knowledge-base\/troubleshooting\/\">OAuth popup<\/a>, grant Page messaging and engagement permissions.<\/li><li>Select the Facebook Page you administer.<\/li><li>Confirm <strong>Connected<\/strong> with Page name and profile picture.<\/li><\/ol>\n<h3>Comment on Page Post trigger<\/h3>\n<ol><li>Open <code>\/campaigns\/facebook\/new<\/code>.<\/li><li>Drag <strong>Comment on Page Post<\/strong> trigger.<\/li><li>Set keyword and post scope (all posts, specific post, next post).<\/li><li>Add <strong>Reply on comment<\/strong> for a public response and\/or <strong>Private reply<\/strong> to message the commenter directly in Messenger, even if they&#8217;ve never messaged your Page before.<\/li><\/ol>\n<h3>Direct Message trigger<\/h3>\n<ol><li>Drag <strong>Direct Message<\/strong> trigger for inbound Messenger messages.<\/li><li>Set keyword filter.<\/li><li>Chain <strong>Send DM<\/strong>, <strong>Send attachment<\/strong>, <strong>Send cards<\/strong>, <strong>Send products<\/strong>, or <strong>Call webhook<\/strong>. Facebook doesn&#8217;t support the AI Response action yet: the builder may show the block, but a published Facebook campaign won&#8217;t send an AI-generated reply.<\/li><\/ol>\n<h3>Postback button trigger<\/h3>\n<ol><li>Drag <strong>Postback button<\/strong> trigger.<\/li><li>Enter the <strong>Postback payload<\/strong> string matching your Messenger template button.<\/li><li>Flow runs when user taps that button in an existing Messenger conversation.<\/li><\/ol>\n<h3>Messenger referral trigger<\/h3>\n<ol><li>Drag <strong>Messenger referral<\/strong> trigger.<\/li><li>Fires when user opens Messenger via m.me link or Click-to-Messenger ad.<\/li><li>Optional: set <strong>Referral ref<\/strong> parameter to match specific ad campaigns.<\/li><\/ol>\n<h3>Lead ad form trigger<\/h3>\n<ol><li>Drag <strong>Lead ad form<\/strong> trigger.<\/li><li>Connect to Facebook Lead Ads, flow starts when user submits the form.<\/li><li>Send thank-you <strong>Send DM<\/strong> with offer link or <strong>Call webhook<\/strong> to CRM.<\/li><\/ol>\n<h3>Available actions<\/h3>\n<div class=\"kb-table-wrap\"><table class=\"kb-table\"><thead><tr><th>Action<\/th><th>Supported<\/th><th>Notes<\/th><\/tr><\/thead><tbody><tr><td>Send DM<\/td><td>Yes<\/td><td>Text, attachments, product cards, or a Messenger template<\/td><\/tr><tr><td>Send attachment<\/td><td>Yes<\/td><td>Media sent in Messenger<\/td><\/tr><tr><td>Send cards<\/td><td>Yes<\/td><td>Generic template carousel<\/td><\/tr><tr><td>Reply on comment<\/td><td>Yes<\/td><td>Public reply on the Page post<\/td><\/tr><tr><td>Private reply<\/td><td>Yes<\/td><td>Messenger DM to a commenter, works even without a prior DM<\/td><\/tr><tr><td>Send products<\/td><td>Yes<\/td><td>Product cards from your connected Page&#8217;s Meta Commerce catalog<\/td><\/tr><tr><td>Call webhook<\/td><td>Yes<\/td><td>Send data to your own systems, with rich response options<\/td><\/tr><tr><td>AI response<\/td><td>No<\/td><td>Builder may show this block, but Facebook campaigns can&#8217;t send AI-generated replies yet<\/td><\/tr><tr><td>Paths \/ Wait for reply<\/td><td>Yes<\/td><td><\/td><\/tr><tr><td>Messenger templates<\/td><td>Yes<\/td><td>Attach a Messenger template to a Send DM or Private reply action<\/td><\/tr><\/tbody><\/table><\/div>\n<div class=\"kb-note\">Facebook campaigns don&#8217;t support a &#8220;must follow&#8221; ground rule, available on some other platforms. Comment and DM triggers run for any matching fan regardless of follow status.<\/div>\n<div class=\"kb-note\">Built Messenger template campaigns before this update? Rebuild them using the current <strong>Send DM<\/strong> or <strong>Private reply<\/strong> action with a Messenger template attached; the older template setup is no longer supported.<\/div>\n<h3>Messenger messaging windows<\/h3>\n<div class=\"kb-table-wrap\"><table class=\"kb-table\"><thead><tr><th>Window<\/th><th>Rule<\/th><\/tr><\/thead><tbody><tr><td>Standard<\/td><td>24 hours after user&#8217;s last message, free-form automated replies allowed<\/td><\/tr><tr><td>Sponsored<\/td><td>Extended window for Click-to-Messenger ads per Meta ad policy<\/td><\/tr><tr><td>Outside window<\/td><td>Automation blocked, validation banner warns in builder<\/td><\/tr><\/tbody><\/table><\/div>\n### Publish Facebook campaign\n<ol><li>Select connected Page in header.<\/li><li>Resolve validation errors.<\/li><li>Click <strong>Publish campaign<\/strong>.<\/li><\/ol>\n<p>&#8212;<\/p><\/div><\/div>\n<\/div>\n<\/div>\n<div class=\"kb-related\">\n<h2>Related articles<\/h2>\n<ul>\n<li><a href=\"https:\/\/dmpro.brandid.app\/blog\/dmpro-knowledge-base\/ai-assistant-mcp\/\">AI Assistant (MCP) \u2192<\/a><\/li>\n<li><a href=\"https:\/\/dmpro.brandid.app\/blog\/dmpro-knowledge-base\/#how-to-guides\">How-To Guides \u2192<\/a><\/li>\n<li><a href=\"https:\/\/dmpro.brandid.app\/blog\/dmpro-knowledge-base\/campaigns-basics\">Creating Campaigns \u2192<\/a><\/li>\n<li><a href=\"https:\/\/dmpro.brandid.app\/blog\/dmpro-knowledge-base\/campaign-builder\">Campaign Flow Builder \u2192<\/a><\/li>\n<li><a href=\"https:\/\/dmpro.brandid.app\/blog\/dmpro-knowledge-base\/whatsapp\">WhatsApp Automation \u2192<\/a><\/li>\n<li><a href=\"https:\/\/dmpro.brandid.app\/blog\/dmpro-knowledge-base\/instagram\">Instagram Automation \u2192<\/a><\/li>\n<li><a href=\"https:\/\/dmpro.brandid.app\/blog\/dmpro-knowledge-base\/troubleshooting\">Troubleshooting \u2192<\/a><\/li>\n<\/ul>\n<\/div>\n<div class=\"kb-cta\">\n<h3>Still stuck? We&#8217;re happy to help.<\/h3>\n<p>Create your DMpro account, see pricing, or reach out to support directly.<\/p>\n<div class=\"kb-cta-btns\">\n<a class=\"kb-btn kb-btn-coral\" href=\"https:\/\/dmpro.brandid.app\/signin\">\n<svg fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" viewbox=\"0 0 24 24\"><path d=\"M5 12h14M12 5l7 7-7 7\"><\/path><\/svg>Create Free Account<\/a>\n<a class=\"kb-btn kb-btn-ghost\" href=\"https:\/\/dmpro.brandid.app\/\">\n<svg fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" viewbox=\"0 0 24 24\"><rect height=\"18\" rx=\"2\" width=\"18\" x=\"3\" y=\"4\"><\/rect><path d=\"M3 10h18\"><\/path><\/svg>See Plans<\/a>\n<a class=\"kb-btn kb-btn-ghost\" href=\"https:\/\/brandid.app\/contact-us\/\">\n<svg fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" viewbox=\"0 0 24 24\"><path d=\"M21 15a2 2 0 0 1-2 2H7l-4 4V5a2 2 0 0 1 2-2h14a2 2 0 0 1 2 2z\"><\/path><\/svg>Contact Support<\/a>\n<\/div>\n<\/div>\n<a class=\"kb-back\" href=\"https:\/\/dmpro.brandid.app\/blog\/dmpro-knowledge-base\/\"><svg fill=\"none\" height=\"16\" stroke=\"currentColor\" stroke-width=\"2\" viewbox=\"0 0 24 24\" width=\"16\"><path d=\"m15 18-6-6 6-6\"><\/path><\/svg>Back to Help Center<\/a>\n<div class=\"kb-contact\">\n<script data-accent=\"ff4a1f\" data-height=\"790px\" data-title=\"Contact us\" data-width=\"100%\" defer=\"\" src=\"https:\/\/chatgram-embed.brandid.app\/embed\/v1\/chatgram-embed-loader.js\"><\/script>\n<\/div>\n<\/section>\n<script>\ndocument.querySelectorAll('#facebook .kb-q').forEach(function(q){\n  q.addEventListener('click', function(){\n    var item = q.closest('.kb-item');\n    var a = item.querySelector('.kb-a');\n    var open = item.classList.toggle('open');\n    q.setAttribute('aria-expanded', open ? 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This article describes how Facebook and Messenger automation works so you [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":585,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-639","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Facebook &amp; Messenger - DMpro Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dmpro.brandid.app\/blog\/dmpro-knowledge-base\/facebook\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook &amp; Messenger - DMpro Blog\" \/>\n<meta property=\"og:description\" content=\"Help Center\/ Facebook &amp; Messenger Facebook Facebook &amp; Messenger Connect Facebook Page, comment\/DM\/postback\/referral\/leadgen triggers, and the 24h Messenger window. 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