{"id":609,"date":"2026-11-07T10:48:19","date_gmt":"2026-11-07T15:48:19","guid":{"rendered":"https:\/\/dmpro.brandid.app\/blog\/dmpro-knowledge-base\/how-to-create-a-comment-to-dm-campaign\/"},"modified":"2026-11-07T10:48:19","modified_gmt":"2026-11-07T15:48:19","slug":"how-to-create-a-comment-to-dm-campaign","status":"publish","type":"page","link":"https:\/\/dmpro.brandid.app\/blog\/dmpro-knowledge-base\/how-to-create-a-comment-to-dm-campaign\/","title":{"rendered":"How to create a comment-to-DM campaign on Instagram"},"content":{"rendered":"\n<!--\n DMpro Help Center: How-To\n URL: https:\/\/dmpro.brandid.app\/blog\/dmpro-knowledge-base\/how-to-create-a-comment-to-dm-campaign\/\n-->\n<style>\n.kb-page{\n  --coral:#EE6055; --mint:#3DE8B7; --ink:#1A1A1A; --paper:#FAFAF7; --pen:#5F5E5A;\n  --yellow:#F8E170; --blue:#365eff; --line:#ececec;\n  font-family:-apple-system,BlinkMacSystemFont,\"Segoe UI\",Roboto,Helvetica,Arial,sans-serif;\n  color:var(--ink); line-height:1.62; max-width:840px; 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padding:0;}\n.kb-page .kb-cards a{display:block; border:1px solid var(--line); border-radius:12px; padding:14px 16px; font-weight:650; font-size:15px; color:var(--ink); background:#fff; height:100%;}\n.kb-page .kb-cards a:hover{border-color:var(--coral); text-decoration:none; color:var(--coral);}\n.kb-page .kb-cards small{display:block; font-weight:500; color:var(--pen); font-size:13px; margin-top:4px; line-height:1.4;}\n.kb-page .kb-hubsearch{width:100%; margin:18px 0 0; padding:14px 18px; border:1.5px solid var(--line); border-radius:14px; font-size:16px; font-family:inherit;}\n.kb-page .kb-hubsearch:focus{outline:none; border-color:var(--coral);}\n.kb-page .kb-hgroup{margin:34px 0 0;} .kb-page .kb-hgroup h2{font-size:22px; font-weight:800; margin:0 0 4px;} .kb-page .kb-hgroup p{margin:0 0 14px; color:var(--pen); font-size:15px;}\n.kb-page .kb-empty{display:none; color:var(--pen); margin:22px 0;}\n@media (max-width:560px){.kb-page .kb-step{gap:12px;}.kb-page .kb-step-n{width:32px;height:32px;font-size:14px;}}\n.kb-page .kb-notice{margin:18px 0 6px; padding:14px 18px; border-radius:12px; background:#fff8e1; border:1px solid #f3dd8a; font-size:15px;}\n.kb-page .kb-notice strong{color:#1A1A1A;}\n<\/style>\n\n<section class=\"kb-page\" id=\"kb-howto\">\n<nav class=\"kb-crumb\" aria-label=\"Breadcrumb\"><a href=\"https:\/\/dmpro.brandid.app\/blog\/dmpro-knowledge-base\/\">Help Center<\/a><span>\/<\/span><a href=\"https:\/\/dmpro.brandid.app\/blog\/dmpro-knowledge-base\/#how-to-guides\">How-To Guides<\/a><span>\/<\/span>How to create a comment-to-DM campaign on Instagram<\/nav>\n<header class=\"kb-head\"><span class=\"kb-eyebrow\">Campaigns<\/span><h1>How to create a comment-to-DM campaign on Instagram<\/h1><p class=\"kb-lead\">Build a campaign that sends a private DM, and optionally a public reply, whenever someone comments your keyword on an Instagram post or Reel.<\/p><div class=\"kb-meta\"><span>7 steps<\/span><span>With screenshots<\/span><span>Updated October 2026<\/span><\/div><\/header>\n<div class=\"kb-needs\"><h2>Before you start<\/h2><ul><li>An Instagram Business or Creator account connected in Social Accounts<\/li><li>The post or Reel you want to watch, a keyword (for example GUIDE) and the link or message to send<\/li><\/ul><\/div>\n<div class=\"kb-steps\">\n<section class=\"kb-step\" id=\"step-1\"><div class=\"kb-step-n\">1<\/div><div class=\"kb-step-b\"><h2>Start a new Instagram campaign<\/h2><p>Click <strong>Campaigns<\/strong> in the sidebar, then <strong>+ New campaign<\/strong> at the top right, and choose <strong>Instagram<\/strong> as the platform. The builder opens with an empty canvas. If you prefer a head start, open <strong>Templates<\/strong> and use the <strong>Reel comment<\/strong> or <strong>Product drop<\/strong> template, then follow the steps below to adjust it.<\/p><figure class=\"kb-fig\"><img decoding=\"async\" src=\"https:\/\/dmpro.brandid.app\/blog\/wp-content\/uploads\/2026\/11\/dmpro-kb-dm-campaigns.jpg\" alt=\"The Campaigns page, where + New campaign starts a campaign.\" loading=\"lazy\" width=\"1511\" height=\"812\"><figcaption>The Campaigns page, where + New campaign starts a campaign.<\/figcaption><\/figure><\/div><\/section>\n<section class=\"kb-step\" id=\"step-2\"><div class=\"kb-step-n\">2<\/div><div class=\"kb-step-b\"><h2>Name it and pick your account<\/h2><p>Give the campaign a name you will recognize later, such as <em>Free guide, Reel 12<\/em>. Then choose your connected Instagram account from the account menu in the builder header. The Free plan allows one account per campaign.<\/p><\/div><\/section>\n<section class=\"kb-step\" id=\"step-3\"><div class=\"kb-step-n\">3<\/div><div class=\"kb-step-b\"><h2>Set the Comment on a post or Reel trigger<\/h2><p>Add the trigger that fires when someone comments on a feed post, carousel or Reel. Then set two things:<\/p>\n<ul>\n<li><strong>Which post<\/strong>: all posts, one specific post (paste its URL or pick it from your recent posts), or only your next post. Reels and feed posts use the same trigger.<\/li>\n<li><strong>The keyword<\/strong> and how it is matched: exact, contains or any comment. Leave the keyword empty to match every comment.<\/li>\n<\/ul>\n<p>Use a short, memorable word fans will type, such as <code>GUIDE<\/code>. You can also tell DMpro to skip comments that are very short or only a link, media, email or phone number, or that contain words you list.<\/p><\/div><\/section>\n<section class=\"kb-step\" id=\"step-4\"><div class=\"kb-step-n\">4<\/div><div class=\"kb-step-b\"><h2>Write the DM<\/h2><p>Add a <strong>Send DM<\/strong> step. A DM that answers a comment is a private reply: Instagram allows one private reply per comment, and the first message has to be plain text before anything rich such as cards.<\/p>\n<p>Example message: <code>Thanks for commenting! Here is the free guide you asked for: {{affiliate_link}}<\/code><\/p>\n<p>The <code>{{affiliate_link}}<\/code> placeholder is replaced with a tracked link when the message is sent, so clicks show up in your analytics. If you want a tappable button, add it to the DM and type the real https address in the button, not the placeholder.<\/p><\/div><\/section>\n<section class=\"kb-step\" id=\"step-5\"><div class=\"kb-step-n\">5<\/div><div class=\"kb-step-b\"><h2>Add a public reply (optional)<\/h2><p>Add a <strong>Reply on comment<\/strong> step to answer publicly under the comment, for example <code>Sent! Check your DMs.<\/code> A flow can hold one public reply. Because the commenter sees this reply, keep it short and friendly, and do not put links in it that you do not want everyone to see.<\/p><\/div><\/section>\n<section class=\"kb-step\" id=\"step-6\"><div class=\"kb-step-n\">6<\/div><div class=\"kb-step-b\"><h2>Check the rules that apply<\/h2><p>Remember what the Instagram platform allows:<\/p>\n<ul>\n<li>A DM can only go out within 24 hours of the fan&#8217;s last message. After that the thread is closed until they write again.<\/li>\n<li>The <strong>Only followers<\/strong> rule is for DM and story triggers. It cannot be combined with a comment trigger.<\/li>\n<li>Add a <strong>Frequency cap<\/strong> if you do not want the same person to trigger the flow again and again.<\/li>\n<\/ul><\/div><\/section>\n<section class=\"kb-step\" id=\"step-7\"><div class=\"kb-step-n\">7<\/div><div class=\"kb-step-b\"><h2>Preview, then publish<\/h2><p>Use the live preview on the right and type your keyword into the simulator to walk through the flow. Fix anything the red banner at the top lists. When it looks right, click <strong>Publish campaign<\/strong>.<\/p>\n<div class=\"kb-warn\">Publishing makes the campaign active. From that moment DMpro sends your message to real commenters, and a sent DM cannot be unsent. Test with a second account first.<\/div>\n<p>Then comment your keyword on the chosen post from another account and confirm the DM and the public reply arrive.<\/p><\/div><\/section>\n<\/div>\n<div class=\"kb-box\"><h2>Tips<\/h2><ul><li>Use a different keyword or a different post for each live campaign on the same account. DMpro warns you about trigger conflicts before you publish.<\/li><li>Put the important link in the very first DM. Instagram allows one private reply per comment, so you cannot send a second one to the same comment.<\/li><\/ul><\/div>\n<div class=\"kb-box\"><h2>If something goes wrong<\/h2><details class=\"kb-prob\"><summary>I published but nothing is sent when I comment.<\/summary><div><p>Check that the campaign is live in <strong>Campaigns<\/strong>, that the keyword and match mode fit what you typed, that the post you scoped is the one you commented on and that the account still shows as connected. Open <strong>Conversations<\/strong> and look for an Ignored webhook on the thread for the reason.<\/p><\/div><\/details><details class=\"kb-prob\"><summary>The second DM to the same comment fails.<\/summary><div><p>Instagram allows one private reply per comment. Design the flow with a single DM after the comment, and use <strong>Reply on comment<\/strong> for anything public.<\/p><\/div><\/details><details class=\"kb-prob\"><summary>Only some fans receive the DM.<\/summary><div><p>Look for an <strong>Only followers<\/strong> rule or a <strong>Frequency cap<\/strong> in the flow, or for trigger exclusions that skip short comments, links or words you listed.<\/p><\/div><\/details><details class=\"kb-prob\"><summary>The Publish campaign button is greyed out.<\/summary><div><p>Read the red banner in the builder: a missing trigger, an empty message or no connected account are the usual causes.<\/p><\/div><\/details><\/div>\n<div class=\"kb-box\"><h2>Related how-to guides<\/h2><ul class=\"kb-cards\"><li><a href=\"https:\/\/dmpro.brandid.app\/blog\/dmpro-knowledge-base\/how-to-start-a-campaign-from-a-template\/\">How to start a campaign from a template<\/a><\/li><li><a href=\"https:\/\/dmpro.brandid.app\/blog\/dmpro-knowledge-base\/how-to-build-a-multi-step-flow\/\">How to build a multi-step campaign flow<\/a><\/li><li><a href=\"https:\/\/dmpro.brandid.app\/blog\/dmpro-knowledge-base\/how-to-publish-pause-or-archive-a-campaign\/\">How to publish, pause or archive a campaign<\/a><\/li><li><a href=\"https:\/\/dmpro.brandid.app\/blog\/dmpro-knowledge-base\/how-to-connect-instagram\/\">How to connect Instagram to DMpro<\/a><\/li><li><a href=\"https:\/\/dmpro.brandid.app\/blog\/dmpro-knowledge-base\/how-to-use-the-live-conversations-inbox\/\">How to use the live Conversations inbox<\/a><\/li><\/ul><\/div>\n<div class=\"kb-related\"><h2>Help Center articles<\/h2><ul><li><a href=\"https:\/\/dmpro.brandid.app\/blog\/dmpro-knowledge-base\/instagram\/\">Instagram Automation &rarr;<\/a><\/li><li><a href=\"https:\/\/dmpro.brandid.app\/blog\/dmpro-knowledge-base\/campaigns-basics\/\">Creating Campaigns &rarr;<\/a><\/li><li><a href=\"https:\/\/dmpro.brandid.app\/blog\/dmpro-knowledge-base\/campaign-builder\/\">Campaign Flow Builder &rarr;<\/a><\/li><li><a href=\"https:\/\/dmpro.brandid.app\/blog\/dmpro-knowledge-base\/troubleshooting\/\">Troubleshooting &rarr;<\/a><\/li><\/ul><\/div>\n<div class=\"kb-cta\">\n<h3>Still stuck? We&#8217;re happy to help.<\/h3>\n<p>Create your DMpro account, see pricing, or reach out to support directly.<\/p>\n<div class=\"kb-cta-btns\">\n<a class=\"kb-btn kb-btn-coral\" href=\"https:\/\/dmpro.brandid.app\/signin\">\n<svg fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" viewbox=\"0 0 24 24\"><path d=\"M5 12h14M12 5l7 7-7 7\"><\/path><\/svg>Create Free Account<\/a>\n<a class=\"kb-btn kb-btn-ghost\" href=\"https:\/\/dmpro.brandid.app\/\">\n<svg fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" viewbox=\"0 0 24 24\"><rect height=\"18\" rx=\"2\" width=\"18\" x=\"3\" y=\"4\"><\/rect><path d=\"M3 10h18\"><\/path><\/svg>See Plans<\/a>\n<a class=\"kb-btn kb-btn-ghost\" href=\"https:\/\/brandid.app\/contact-us\/\">\n<svg fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" viewbox=\"0 0 24 24\"><path d=\"M21 15a2 2 0 0 1-2 2H7l-4 4V5a2 2 0 0 1 2-2h14a2 2 0 0 1 2 2z\"><\/path><\/svg>Contact Support<\/a>\n<\/div>\n<\/div>\n\n<a class=\"kb-back\" href=\"https:\/\/dmpro.brandid.app\/blog\/dmpro-knowledge-base\/#how-to-guides\"><svg viewBox=\"0 0 24 24\" width=\"16\" height=\"16\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><path d=\"m15 18-6-6 6-6\"\/><\/svg>All how-to guides<\/a>\n<\/section>\n<script type=\"application\/ld+json\">{\"@context\": \"https:\/\/schema.org\", \"@type\": \"HowTo\", \"name\": \"How to create a comment-to-DM campaign on Instagram\", \"description\": \"Build a campaign that sends a private DM, and optionally a public reply, whenever someone comments your keyword on an Instagram post or Reel.\", \"step\": [{\"@type\": \"HowToStep\", \"position\": 1, \"name\": \"Start a new Instagram campaign\", \"text\": \"Click Campaigns in the sidebar, then + New campaign at the top right, and choose Instagram as the platform. The builder opens with an empty canvas. If you prefer a head start, open Templates and use the Reel comment or Product drop template, then follow the steps below to adjust it.\", \"url\": \"https:\/\/dmpro.brandid.app\/blog\/dmpro-knowledge-base\/how-to-create-a-comment-to-dm-campaign\/#step-1\", \"image\": \"https:\/\/dmpro.brandid.app\/blog\/wp-content\/uploads\/2026\/11\/dmpro-kb-dm-campaigns.jpg\"}, {\"@type\": \"HowToStep\", \"position\": 2, \"name\": \"Name it and pick your account\", \"text\": \"Give the campaign a name you will recognize later, such as Free guide, Reel 12 . Then choose your connected Instagram account from the account menu in the builder header. The Free plan allows one account per campaign.\", \"url\": \"https:\/\/dmpro.brandid.app\/blog\/dmpro-knowledge-base\/how-to-create-a-comment-to-dm-campaign\/#step-2\"}, {\"@type\": \"HowToStep\", \"position\": 3, \"name\": \"Set the Comment on a post or Reel trigger\", \"text\": \"Add the trigger that fires when someone comments on a feed post, carousel or Reel. Then set two things: Which post : all posts, one specific post (paste its URL or pick it from your recent posts), or only your next post. Reels and feed posts use the same trigger. The keyword and how it is matched: exact, contains or any comment. Leave the keyword empty to match every comment. Use a short, memorable word fans will type, such as GUIDE . You can also tell DMpro to skip comments that are very short or only a link, media, email or phone number, or that contain words you list.\", \"url\": \"https:\/\/dmpro.brandid.app\/blog\/dmpro-knowledge-base\/how-to-create-a-comment-to-dm-campaign\/#step-3\"}, {\"@type\": \"HowToStep\", \"position\": 4, \"name\": \"Write the DM\", \"text\": \"Add a Send DM step. A DM that answers a comment is a private reply: Instagram allows one private reply per comment, and the first message has to be plain text before anything rich such as cards. Example message: Thanks for commenting! Here is the free guide you asked for: {{affiliate_link}} The {{affiliate_link}} placeholder is replaced with a tracked link when the message is sent, so clicks show up in your analytics. If you want a tappable button, add it to the DM and type the real https address in the button, not the placeholder.\", \"url\": \"https:\/\/dmpro.brandid.app\/blog\/dmpro-knowledge-base\/how-to-create-a-comment-to-dm-campaign\/#step-4\"}, {\"@type\": \"HowToStep\", \"position\": 5, \"name\": \"Add a public reply (optional)\", \"text\": \"Add a Reply on comment step to answer publicly under the comment, for example Sent! Check your DMs. A flow can hold one public reply. Because the commenter sees this reply, keep it short and friendly, and do not put links in it that you do not want everyone to see.\", \"url\": \"https:\/\/dmpro.brandid.app\/blog\/dmpro-knowledge-base\/how-to-create-a-comment-to-dm-campaign\/#step-5\"}, {\"@type\": \"HowToStep\", \"position\": 6, \"name\": \"Check the rules that apply\", \"text\": \"Remember what the Instagram platform allows: A DM can only go out within 24 hours of the fan's last message. After that the thread is closed until they write again. The Only followers rule is for DM and story triggers. It cannot be combined with a comment trigger. Add a Frequency cap if you do not want the same person to trigger the flow again and again.\", \"url\": \"https:\/\/dmpro.brandid.app\/blog\/dmpro-knowledge-base\/how-to-create-a-comment-to-dm-campaign\/#step-6\"}, {\"@type\": \"HowToStep\", \"position\": 7, \"name\": \"Preview, then publish\", \"text\": \"Use the live preview on the right and type your keyword into the simulator to walk through the flow. Fix anything the red banner at the top lists. When it looks right, click Publish campaign . Publishing makes the campaign active. From that moment DMpro sends your message to real commenters, and a sent DM cannot be unsent. Test with a second account first. Then comment your keyword on the chosen post from another account and confirm the DM and the public reply arrive.\", \"url\": \"https:\/\/dmpro.brandid.app\/blog\/dmpro-knowledge-base\/how-to-create-a-comment-to-dm-campaign\/#step-7\"}]}<\/script>\n","protected":false},"excerpt":{"rendered":"<p>Create an Instagram comment-to-DM campaign in DMpro: pick the post, set the keyword, write the DM and public reply, test it and publish.<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":585,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-609","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to create a comment-to-DM campaign on Instagram - DMpro Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dmpro.brandid.app\/blog\/dmpro-knowledge-base\/how-to-create-a-comment-to-dm-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to create a comment-to-DM campaign on Instagram - 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