{"id":598,"date":"2026-11-07T10:47:55","date_gmt":"2026-11-07T15:47:55","guid":{"rendered":"https:\/\/dmpro.brandid.app\/blog\/dmpro-knowledge-base\/how-to-read-analytics\/"},"modified":"2026-11-07T10:47:55","modified_gmt":"2026-11-07T15:47:55","slug":"how-to-read-analytics","status":"publish","type":"page","link":"https:\/\/dmpro.brandid.app\/blog\/dmpro-knowledge-base\/how-to-read-analytics\/","title":{"rendered":"How to read your Analytics"},"content":{"rendered":"\n<!--\n DMpro Help Center: How-To\n URL: https:\/\/dmpro.brandid.app\/blog\/dmpro-knowledge-base\/how-to-read-analytics\/\n-->\n<style>\n.kb-page{\n  --coral:#EE6055; --mint:#3DE8B7; --ink:#1A1A1A; --paper:#FAFAF7; --pen:#5F5E5A;\n  --yellow:#F8E170; --blue:#365eff; --line:#ececec;\n  font-family:-apple-system,BlinkMacSystemFont,\"Segoe UI\",Roboto,Helvetica,Arial,sans-serif;\n  color:var(--ink); line-height:1.62; max-width:840px; margin:0 auto; padding:0 20px 72px; box-sizing:border-box;\n}\n.kb-page *{box-sizing:border-box;}\n.kb-page a{color:var(--blue); 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border-radius:12px; background:#fff8e1; border:1px solid #f3dd8a; font-size:15px;}\n.kb-page .kb-notice strong{color:#1A1A1A;}\n<\/style>\n\n<section class=\"kb-page\" id=\"kb-howto\">\n<nav class=\"kb-crumb\" aria-label=\"Breadcrumb\"><a href=\"https:\/\/dmpro.brandid.app\/blog\/dmpro-knowledge-base\/\">Help Center<\/a><span>\/<\/span><a href=\"https:\/\/dmpro.brandid.app\/blog\/dmpro-knowledge-base\/#how-to-guides\">How-To Guides<\/a><span>\/<\/span>How to read your Analytics<\/nav>\n<header class=\"kb-head\"><span class=\"kb-eyebrow\">Analytics and revenue<\/span><h1>How to read your Analytics<\/h1><p class=\"kb-lead\">Learn what each card on the Analytics page tells you, how to change the date range, and how to spot where your automations lose people.<\/p><div class=\"kb-meta\"><span>6 steps<\/span><span>With screenshots<\/span><span>Updated October 2026<\/span><\/div><\/header>\n<div class=\"kb-needs\"><h2>Before you start<\/h2><ul><li>A DMpro account (the Free plan works)<\/li><li>At least one published campaign, so there is activity to measure. A brand new account shows zeros everywhere.<\/li><\/ul><\/div>\n<div class=\"kb-steps\">\n<section class=\"kb-step\" id=\"step-1\"><div class=\"kb-step-n\">1<\/div><div class=\"kb-step-b\"><h2>Open Analytics<\/h2><p>Click <strong>Analytics<\/strong> in the left sidebar, in the Workspace section. The page is called <strong>Analytics for<\/strong> followed by your name, and it has three cards stacked on top of each other: <strong>Overview<\/strong>, <strong>Revenue<\/strong> and <strong>Shared emails and phone numbers<\/strong>.<\/p><figure class=\"kb-fig\"><img decoding=\"async\" src=\"https:\/\/dmpro.brandid.app\/blog\/wp-content\/uploads\/2026\/11\/dmpro-kb-dm-analytics.jpg\" alt=\"The Analytics page with the date range picker at the top and the Overview, Revenue and Shared emails and phone numbers cards.\" loading=\"lazy\" width=\"1511\" height=\"812\"><figcaption>The Analytics page with the date range picker at the top and the Overview, Revenue and Shared emails and phone numbers cards.<\/figcaption><\/figure><\/div><\/section>\n<section class=\"kb-step\" id=\"step-2\"><div class=\"kb-step-n\">2<\/div><div class=\"kb-step-b\"><h2>Choose a date range<\/h2><p>The pill at the top right of the page sets the period for every card. Pick <strong>7 days<\/strong>, <strong>30 days<\/strong>, <strong>60 days<\/strong>, <strong>90 days<\/strong>, <strong>All time<\/strong> or <strong>Custom<\/strong> for exact dates. Each card repeats the period next to its title, so you always know what you are looking at.<\/p><p>When you compare two periods, use ranges of the same length, for example this 30 days against the last 30 days, so the totals are fair.<\/p><\/div><\/section>\n<section class=\"kb-step\" id=\"step-3\"><div class=\"kb-step-n\">3<\/div><div class=\"kb-step-b\"><h2>Read the Overview card<\/h2><p>The <strong>Overview<\/strong> card has four numbers:<\/p><ul><li><strong>Messages sent<\/strong>: the messages your automations sent in the period.<\/li><li><strong>Triggers<\/strong>: how many times fans set off one of your campaigns.<\/li><li><strong>Click-thru<\/strong>: how often fans clicked the links you sent.<\/li><li><strong>Total interacted users<\/strong>: how many different fans interacted with your automations. Click the <strong>detail<\/strong> button next to it for a closer look.<\/li><\/ul><p>The small question mark next to a card title explains how that card is counted.<\/p><\/div><\/section>\n<section class=\"kb-step\" id=\"step-4\"><div class=\"kb-step-n\">4<\/div><div class=\"kb-step-b\"><h2>Check the Revenue card<\/h2><p>The <strong>Revenue<\/strong> card shows <strong>Total revenue<\/strong> for the period. It only counts sales attributed to your automations from stores and affiliate accounts you have connected in Integrations. Until you connect one, it reads <strong>$0.00<\/strong> with the note <strong>No attributed revenue in this period<\/strong>. The guide on tracking store revenue shows how to set that up.<\/p><\/div><\/section>\n<section class=\"kb-step\" id=\"step-5\"><div class=\"kb-step-n\">5<\/div><div class=\"kb-step-b\"><h2>Review shared emails and phone numbers<\/h2><p>The third card, <strong>Shared emails and phone numbers<\/strong>, shows <strong>Fans who shared contact<\/strong>: how many fans gave you an email address or phone number in the period. Click <strong>detail<\/strong> to look closer, or <strong>Export<\/strong> to take the list with you.<\/p><\/div><\/section>\n<section class=\"kb-step\" id=\"step-6\"><div class=\"kb-step-n\">6<\/div><div class=\"kb-step-b\"><h2>Find where people drop off<\/h2><p>Analytics tells you what happened. To see where, compare it with two other places. The Overview page has a <strong>Conversion funnel<\/strong> that runs from <strong>Triggered<\/strong> to <strong>Sent<\/strong>, <strong>Scheduled<\/strong>, <strong>Queued<\/strong> and <strong>Failed<\/strong>. The Campaigns list shows <strong>Triggers<\/strong> and <strong>Sent<\/strong> for each campaign.<\/p><div class=\"kb-tip\"><p>Example: many triggers but few messages sent means the automation started but messages are not going out. Check the funnel for Queued or Failed, and check that your social account still shows as connected.<\/p><\/div><\/div><\/section>\n<\/div>\n<div class=\"kb-box\"><h2>Tips<\/h2><ul><li>Look at <strong>7 days<\/strong> for what is happening now and <strong>30 days<\/strong> or more for trends. A single quiet day rarely means anything.<\/li><li>Click-thru only means something when your messages contain links. A message with no link cannot be clicked.<\/li><li>You can also ask a connected AI assistant to summarise the same numbers in plain language. See the guide on having an assistant report on your results.<\/li><\/ul><\/div>\n<div class=\"kb-box\"><h2>If something goes wrong<\/h2><details class=\"kb-prob\"><summary>Everything shows zero.<\/summary><div><p>Analytics only counts activity from campaigns that are published and running on a connected social account. Check that the campaign is live, that the account is connected on the Social Accounts page, and that your keyword matches what fans actually type. Also confirm the date range is not set to a period before your campaign started.<\/p><\/div><\/details><details class=\"kb-prob\"><summary>The Revenue card shows $0.00 but I made sales.<\/summary><div><p>Revenue only counts sales attributed to your automations from stores and affiliate accounts connected to DMpro. Sales from a store that is not connected, or that did not come through your campaign links, do not appear.<\/p><\/div><\/details><details class=\"kb-prob\"><summary>My numbers do not match the Overview page.<\/summary><div><p>Analytics and Overview each have their own date range picker. Set both to the same period before comparing.<\/p><\/div><\/details><\/div>\n<div class=\"kb-box\"><h2>Related how-to guides<\/h2><ul class=\"kb-cards\"><li><a href=\"https:\/\/dmpro.brandid.app\/blog\/dmpro-knowledge-base\/how-to-read-your-overview-dashboard\/\">How to read your Overview dashboard<\/a><\/li><li><a href=\"https:\/\/dmpro.brandid.app\/blog\/dmpro-knowledge-base\/how-to-export-shared-emails-and-phone-numbers\/\">How to export the emails and phone numbers fans share<\/a><\/li><li><a href=\"https:\/\/dmpro.brandid.app\/blog\/dmpro-knowledge-base\/how-to-track-store-revenue\/\">How to track store revenue from your automations<\/a><\/li><li><a href=\"https:\/\/dmpro.brandid.app\/blog\/dmpro-knowledge-base\/how-to-have-an-assistant-report-on-results\/\">How to have an AI assistant report on your results<\/a><\/li><li><a href=\"https:\/\/dmpro.brandid.app\/blog\/dmpro-knowledge-base\/how-to-find-and-filter-your-campaigns\/\">How to find and filter your campaigns<\/a><\/li><\/ul><\/div>\n<div class=\"kb-related\"><h2>Help Center articles<\/h2><ul><li><a href=\"https:\/\/dmpro.brandid.app\/blog\/dmpro-knowledge-base\/dashboard\/\">Dashboard &amp; Overview &rarr;<\/a><\/li><li><a href=\"https:\/\/dmpro.brandid.app\/blog\/dmpro-knowledge-base\/store-revenue\/\">Store Revenue &amp; Sales Analytics &rarr;<\/a><\/li><li><a href=\"https:\/\/dmpro.brandid.app\/blog\/dmpro-knowledge-base\/troubleshooting\/\">Troubleshooting &rarr;<\/a><\/li><\/ul><\/div>\n<div class=\"kb-cta\">\n<h3>Still stuck? We&#8217;re happy to help.<\/h3>\n<p>Create your DMpro account, see pricing, or reach out to support directly.<\/p>\n<div class=\"kb-cta-btns\">\n<a class=\"kb-btn kb-btn-coral\" href=\"https:\/\/dmpro.brandid.app\/signin\">\n<svg fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" viewbox=\"0 0 24 24\"><path d=\"M5 12h14M12 5l7 7-7 7\"><\/path><\/svg>Create Free Account<\/a>\n<a class=\"kb-btn kb-btn-ghost\" href=\"https:\/\/dmpro.brandid.app\/\">\n<svg fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" viewbox=\"0 0 24 24\"><rect height=\"18\" rx=\"2\" width=\"18\" x=\"3\" y=\"4\"><\/rect><path d=\"M3 10h18\"><\/path><\/svg>See Plans<\/a>\n<a class=\"kb-btn kb-btn-ghost\" href=\"https:\/\/brandid.app\/contact-us\/\">\n<svg fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" viewbox=\"0 0 24 24\"><path d=\"M21 15a2 2 0 0 1-2 2H7l-4 4V5a2 2 0 0 1 2-2h14a2 2 0 0 1 2 2z\"><\/path><\/svg>Contact Support<\/a>\n<\/div>\n<\/div>\n\n<a class=\"kb-back\" href=\"https:\/\/dmpro.brandid.app\/blog\/dmpro-knowledge-base\/#how-to-guides\"><svg viewBox=\"0 0 24 24\" width=\"16\" height=\"16\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><path d=\"m15 18-6-6 6-6\"\/><\/svg>All how-to guides<\/a>\n<\/section>\n<script type=\"application\/ld+json\">{\"@context\": \"https:\/\/schema.org\", \"@type\": \"HowTo\", \"name\": \"How to read your Analytics\", \"description\": \"Learn what each card on the Analytics page tells you, how to change the date range, and how to spot where your automations lose people.\", \"step\": [{\"@type\": \"HowToStep\", \"position\": 1, \"name\": \"Open Analytics\", \"text\": \"Click Analytics in the left sidebar, in the Workspace section. The page is called Analytics for followed by your name, and it has three cards stacked on top of each other: Overview , Revenue and Shared emails and phone numbers .\", \"url\": \"https:\/\/dmpro.brandid.app\/blog\/dmpro-knowledge-base\/how-to-read-analytics\/#step-1\", \"image\": \"https:\/\/dmpro.brandid.app\/blog\/wp-content\/uploads\/2026\/11\/dmpro-kb-dm-analytics.jpg\"}, {\"@type\": \"HowToStep\", \"position\": 2, \"name\": \"Choose a date range\", \"text\": \"The pill at the top right of the page sets the period for every card. Pick 7 days , 30 days , 60 days , 90 days , All time or Custom for exact dates. Each card repeats the period next to its title, so you always know what you are looking at. When you compare two periods, use ranges of the same length, for example this 30 days against the last 30 days, so the totals are fair.\", \"url\": \"https:\/\/dmpro.brandid.app\/blog\/dmpro-knowledge-base\/how-to-read-analytics\/#step-2\"}, {\"@type\": \"HowToStep\", \"position\": 3, \"name\": \"Read the Overview card\", \"text\": \"The Overview card has four numbers: Messages sent : the messages your automations sent in the period. Triggers : how many times fans set off one of your campaigns. Click-thru : how often fans clicked the links you sent. Total interacted users : how many different fans interacted with your automations. Click the detail button next to it for a closer look. The small question mark next to a card title explains how that card is counted.\", \"url\": \"https:\/\/dmpro.brandid.app\/blog\/dmpro-knowledge-base\/how-to-read-analytics\/#step-3\"}, {\"@type\": \"HowToStep\", \"position\": 4, \"name\": \"Check the Revenue card\", \"text\": \"The Revenue card shows Total revenue for the period. It only counts sales attributed to your automations from stores and affiliate accounts you have connected in Integrations. Until you connect one, it reads $0.00 with the note No attributed revenue in this period . The guide on tracking store revenue shows how to set that up.\", \"url\": \"https:\/\/dmpro.brandid.app\/blog\/dmpro-knowledge-base\/how-to-read-analytics\/#step-4\"}, {\"@type\": \"HowToStep\", \"position\": 5, \"name\": \"Review shared emails and phone numbers\", \"text\": \"The third card, Shared emails and phone numbers , shows Fans who shared contact : how many fans gave you an email address or phone number in the period. Click detail to look closer, or Export to take the list with you.\", \"url\": \"https:\/\/dmpro.brandid.app\/blog\/dmpro-knowledge-base\/how-to-read-analytics\/#step-5\"}, {\"@type\": \"HowToStep\", \"position\": 6, \"name\": \"Find where people drop off\", \"text\": \"Analytics tells you what happened. To see where, compare it with two other places. The Overview page has a Conversion funnel that runs from Triggered to Sent , Scheduled , Queued and Failed . The Campaigns list shows Triggers and Sent for each campaign. Example: many triggers but few messages sent means the automation started but messages are not going out. Check the funnel for Queued or Failed, and check that your social account still shows as connected.\", \"url\": \"https:\/\/dmpro.brandid.app\/blog\/dmpro-knowledge-base\/how-to-read-analytics\/#step-6\"}]}<\/script>\n","protected":false},"excerpt":{"rendered":"<p>Learn what each card on the DMpro Analytics page means: messages sent, triggers, click-thru, interacted users, revenue and shared contacts.<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":585,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-598","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to read your Analytics - DMpro Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dmpro.brandid.app\/blog\/dmpro-knowledge-base\/how-to-read-analytics\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to read your Analytics - 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